THE BIG QUESTION: WHAT IS BRANDING?
THE BIG LIE: "Branding Is Not For Small Business"
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THE SIMPLE TRUTH: Brand Is What You Can Use In Your Small Business To Make Great Things Happen
Billion Dollar Branding combines big ad agency thinking with small business acumen and serves it up in one infinitely digestible (and dare we say, fun) read that explains what every small business owner needs to know to win the hearts of their prospects and crush the competition.
“The least-pretentious, most-infinitely-readable, indisputably smart book on the art and science marketing I’ve read in...well, forever. Blaine and Honey combine decades of practical experience (and no small amount of wit) into a truly insightful guide to the critical act of delivering consistent, meaningful brand behavior - to the benefit of both consumer and bottom-line. Indispensable to a growing business, every piece of advice in here applies to each and every Fortune 500 brand as well.”
-Kristi VandenBosch
Advertising Agency CEO (Publicis & Hal Riney,
TBWA\TEQUILA)
“Never before has there been such a clear-eyed, understandable explanation of brand for the common man. As a manual for laying the foundation upon which all of your marketing is built, Billion-Dollar Branding is indispensable. It will make you rich, thin and gorgeous.”
- Jay Conrad Levinson
Father of Guerrilla Marketing & author of countless
extraordinary books on marketing
“How can something be so damn fun to read, easy to understand, and enormously helpful? I don’t know. But it is. Buying this book won’t make your business much more successful. But reading it and acting on the brilliant ideas in it will.”
- Pamela Wallace
Academy Award-winning screenwriter, branded author and
film producer
-Kristi VandenBosch
Advertising Agency CEO (Publicis & Hal Riney,
TBWA\TEQUILA)
“Never before has there been such a clear-eyed, understandable explanation of brand for the common man. As a manual for laying the foundation upon which all of your marketing is built, Billion-Dollar Branding is indispensable. It will make you rich, thin and gorgeous.”
- Jay Conrad Levinson
Father of Guerrilla Marketing & author of countless
extraordinary books on marketing
“How can something be so damn fun to read, easy to understand, and enormously helpful? I don’t know. But it is. Buying this book won’t make your business much more successful. But reading it and acting on the brilliant ideas in it will.”
- Pamela Wallace
Academy Award-winning screenwriter, branded author and
film producer